SMALLER WINE GLASSES COULD HELP YOU CUT DOWN DRINKING!!

I always had adulation for researchers for finding out new results from the same old stuff. Off late, I have realised that what we Indians know as a regular truth, these researchers find it after a hectic research. Anyways, thank you finders – your findings validate our popular beliefs.

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So according to latest research, the size of your wine glass will now determine how much you will drink (isn’t that obvious?), as wine served in large goblets make people drink more.

University of Cambridge Researchers have found that selling wine in larger wine glasses could encourage people to drink more even though the amount of wine remains the same.

Researchers together with Professor Marcus Munafo from the University of Bristol carried out a study in The Pint Shop in Cambridge from mid-March to early July 2015 to examine whether the size of glass in which alcohol is served affects consumption.

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The establishment has separate bar and restaurant areas, both selling food and drink. Wine (in 125ml or 175ml servings) could be purchased by the glass, which was usually a standard 300ml size. Over the course of a 16-week period, the owners of the establishment changed the size of the wine glasses at fortnightly intervals, alternating between the standard (300ml) size, and larger (370ml) and smaller (250 ml) glasses.

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The team found that the daily volume of wine purchase was 9.4% higher when sold in larger glasses compared to standard-sized glasses, leading to increase in sales of 14.4%.

But they could not get a conclusion as to whether sales were different with smaller compared to standard-sized glasses.

Dr. Rachel Pechey from the BHRU, Cambridge said, “They found that increasing the size of wine glasses, even without increasing the amount of wine, leads people to drink more.”

She further added that one reason may be that larger glasses change our perceptions of the amount of wine, leading one to drink faster and order more.

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The study is published in BMC Public Health journal.

The article first published on www.lafdatv.com